An Evaluation into SAB's Tavern Intervention Programme
HEARD has been commissioned to conduct an evaluative study of the Tavern Intervention Programme (TIP), a joint initiative between South African Breweries Ltd (SAB) and Men for Development in South Africa (MEDSA).
The programme is facilitator-driven, targeted solely at men and covers the following topics: HIV and AIDS, responsible alcohol consumption, child care and domestic violence in order to promote positive behaviour change for participants. It is also hoped that these men would in turn serve as ambassadors in their community for responsible behaviour.
Men are recruited for the programme via a highly consultative process between SAB and various stakeholders within each of the selected communities, including the owners of taverns and the South African Police Services. Facilitation, which usually occurs at a tavern within the community, is conducted weekly for six weeks and participants who attend every session are awarded with a certificate at a graduation ceremony. This national intervention, which began in 2009, has had more than 960 men complete the programme.
However, until now there has been no formal evaluation on the efficacy of the intervention in creating sustained changes in participants knowledge, attitudes and behaviours around the topics already mentioned. HEARD will conduct this evaluative study in 2011/2012 across two sites (KwaZulu-Natal and Mpumalanga) in South Africa.
Fieldwork at the first site in KwaZulu-Natal began in October 2011 and data collection at the second site is scheduled to begin early in 2012. The study will utilise a pre-test/post-test experimental design that includes the use of a control group. This involves an assessment of participants’ knowledge, attitudes and behaviour before the intervention begins, immediately after it finishes and six months after the completion of the intervention to determine the extent to which behaviour change attributable to the intervention has been sustained. A final report is scheduled to be released to SAB toward the end of 2012.
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Participants pictured completing a questionnaire at the start of the evaluation study |
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